Panini has launched their first official sticker collection for Union J.
The sticker collection is composed of up of 200 stickers and has ‘awesome imagery’ of the lads, a pull-out wall chart and special glitter stickers. Very much in the vein of football and Pokemon stickers, fans can get a starter pack for £2.99 which has an album and 31 stickers. Each packet is 50p.
“We are delighted to be working with Syco Entertainment and proud to be releasing the first official Union J sticker collection. We have a fantastic marketing campaign and the reception from retail and promotional partners has been really strong. Union J have a huge fan base and we’re confident the sticker collection will go down a storm.”, said Jess Tadmor who is head of marketing at Panini UK.